After losing its 2022 court case against the UK Government's high in fat, salt and sugar (HFSS) guidelines, the breakfast cereal giant is making sure its best-selling kids’ cereal brand is on point with yet more HFSS-compliant introductions.
The on-pack promotion – introduced last year – has been brought back to specifically mark the return to school. This year, it is also being extended to older consumers to allow them to get engage on a personal level with their morning bowl of Crunchy...
Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities.
The cereal boxes feature a UK-first technology that a smartphone detects and reads aloud the labelling and allergen information to people with sight loss.
Kellogg’s is making it easier for parents to show their support to their kids returning/starting school; Walmart is getting spooky for the trick or treat season, and pladis is rolling out some festive favourites and fresh innovations to celebrate Christmas.
Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly promoted high sugar products to children.
Cereal and snack manufacturer Kellogg has cut the sugar content of its Coco Pops cereal range by 15 per cent in response to consumer demand, a spokesman told BakeryAndSnacks.com.
A claim that an advert for Kellogg’s Coco Pops was irresponsible because it directly targeted school children and encouraged them to eat a snack that was high in sugar has been rejected by the UK’s Advertising Standards Authority (ASA).
