Chr Hansen last week launched an ingredient aimed at meat producers
whose foods suffer from a lack of flavor after functional blends
and water are added to optimize their recipes, writes Philippa
Chr Hansen's innovative Eastern European marketing campaign, which
kicks off today, should help the Czech Republic's dairy sector find
new ways of adding value to their products, writes Anthony
Chr Hansen's vice president explains why the group is launching an
innovative and highly unusual marketing campaign across Eastern
Europe, and tells us what he hopes to learn from the experience.
Anthony Fletcher reports.
Danish ingredients giant Chr Hansen is about to launch an intensive
research and marketing campaign across Eastern Europe to learn more
about local taste preferences and beat the opposition to one of the
world's most promising...
Number one natural colours firm Chr Hansen makes inroads into the
lucrative Chinese market, this week unveiling a new food colour
factory to meet a rise in local demand, and marking the first step
in a raft of investments in the region.
Number one cultures supplier Chr. Hansen is up for sale as its
major stakeholder decides to pull away from the ingredients slice
of the company to focus on the pharmaceutical unit. The move will
make the company's still growing...