Chocolate

Soups and cereals offer a white space for raw product launches in Germany. © Mintel

Raw foods on the rise as clean-label consumers crave more

By Niamh Michail

From snack bars to spreads, chocolate to cheese, the trend for raw ingredients in processed foods is spreading across Europe, says Mintel, as consumer attention goes beyond the ingredient list to look at clean-label processing methods.

When it comes to NPD, is consumer 'liking' an overrated idea?

When it comes to NPD, is consumer 'liking' an overrated idea?

By Nathan Gray

Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.