Children's Food Campaign

Lidl is removing the monkey and other cartoon mascots from its Crownfield-branded breakfast cereals. Pic: Lidl

Lidl goes cartoon-free in a bid to halt childhood obesity

By Gill Hyslop

Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All