Chewing Gum

Trident is one of the brands being sold by Mondelēz to Perfetti Van Melle. Pic: Mondelēz

Analyst reaction to transaction

Mondelēz sells part of gum business to rival Perfetti Van Melle for $1.3bn

By Anthony Myers

Mondelēz International has announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Italian-Dutch company, and European rival, Perfetti Van Melle Group for $1.350bn.

The Dieline Awards 2015 FPD top picks

The Dieline Awards 2015 FPD top picks

By Jenny Eagle

Packaging in the shape of a mouth for blister packs of chewing gum, Tesco’s finest* redesign and a confectionery range of an eye-catching gang of crazy colourful characters, FoodProductionDaily picks its favourite entries from The Dieline Awards 2015.

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