The Kellogg’s cracker brand has partnered with iHeartRadio to send one lucky winner to this year's Y100’s Jingle Ball in Miami for the ultimate experience: an epic backstage invite to meet the Backstreet Boys.
The snack market is being defined by the tastes of Gen Zs, who are cutting back on fashion to channel pocket money towards eating on-the-go and snacks like Lay’s, Doritos and Cheeto’s.