Cereal Partners UK’s (CPUK) gradual reformulation approach means it will have removed 59 million teaspoons of sugar and three million teaspoons of salt by the end of the year to bring its popular products in line with the UK government’s non-HFSS model.
The joint venture between Nestlé and General Mills is taking a ‘dual strategy’ approach to cereal renovation that is ‘both reductionist and increasing’, says Gharry Eccles, Vice President UK and Oceania of Cereal Partners Worldwide.
To mark Whole Grain Day (19 November), Cereal Partners Worldwide (CPW) has again called on governments and policymakers to recognise the contribution of whole grains and help their nation make it a priority inclusion in their diets.
The US Food and Drug Administration (FDA) is rolling out a new Nutrition Facts label that shines a spotlight on ‘Added Sugars’ to help Americans cut back on the amount they consume, while on the other side of the pond, the UK’s sugar tax is producing...
Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....
Cape Cod is donating 5% of proceeds from a limited edition potato chip variant to breast cancer research, Cereal Partners Worldwide are promoting digestive wellness, Nestlé gets into the Christmas spirit and Taco Bell is turning up the heat with tortilla...
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
A recent study published in the American Journal of Preventive Medicine suggests toddlers are more likely to demand specific breakfast cereals after viewing television advertisements for these products.
Cheerios maker General Mills reported a smaller-than-expected profit for the first quarter ended August 27, hurt by a 7% decline in sales by its US cereal operating unit.
General Mills has announced the re-launch of two of its cult-status monster cereals - bringing Yummy Mummy and Frute Brute back to US shelves in the first of a limited time run of the cereals to celebrate Halloween.
Collaboration with the wider scientific community on R&D projects is an essential component of project work at a new Switzerland based breakfast cereal development centre, said Nestlé.
A large number of global breakfast cereal manufacturers are failing
to take advantage of the potential for their products in markets
such as Eastern Europe and Asia, according to consumer analyst
Euromonitor.
Nestle subsidiary Cereal Partners UK has entered the rapidly
growing cereal bar market, with the launch of three new bars. The
'Cereal and Milk Bars', already available in France, Portugal and
Spain, are made from the Nestle...
