A TV advert for Nestlé cereals must not be broadcast again in its
current form because it contains misleading information about
eating wholegrain foods, said the UK Advertising Standards
Authority (ASA).
The UK division of Cereal Partners Worldwide which produces Nestlé
cereal brands such as Shreddies, Cheerios and Fitnesse has
announced plans for expansion.
Nestle subsidiary Cereal Partners UK has entered the rapidly
growing cereal bar market, with the launch of three new bars. The
'Cereal and Milk Bars', already available in France, Portugal and
Spain, are made from the Nestle...