US confectionery firm Cadbury Adams yesterday pledged to stop
advertising Bubblicious Gum to children under 12, the last product
in its portfolio to come under a nationwide initiative.
Over the last two weeks alone, Cadbury Adams has recalled Mini Eggs
because of a nut trace, Wholesnax failed to label the presence of
soya in its nuts, and a Korean company may have surprised one poor
consumer with a rat's head.
Cadbury Schweppes announced yesterday its move on Japanese
functional candy company Sansei Foods, in a bid to expand its
business further in the country's lucrative
confectionery market.
Sweet-maker Cadbury Adams could be set to bring new innovation to
market after being awarded a patent to manufacture a many-flavoured
chewable product with different layers and textures.