Cadbury has joined up with Age UK, and will be removing the branding on 10 million of its iconic Cadbury Dairy Milk bars and replacing it with quotes of unexpected stories from older people about the lives they’ve led.
Snacking giant announces it will reduce the packaging by 15% across its iconic large Cadbury share bags as part of the company’s strategy to eliminate 65,000 tonnes of packaging by the end of 2020.
Glow-in-the-dark with Oreos; go a-wandering and fall in love with Kashi; get serious about soil and the environment with Crunch Instinct; and snack on vegan treats crafted by trained Swiss patissiers: we scour the shelves to see what’s new and exciting.
Supermarket shelves are certainly groaning under the horde of delectable goodies for the festive season, but bakery, cereal and snack producers are already lining up a sway of new products for the New Year – BakeryandSnacks scouts out the latest offering.
Innovation including the Cadbury Amaze Bites brownies launched last year have driven a strong performance for the cakes business of UK manufacturer Premier Foods.
Kraft-owned Cadbury has expanded its sharing bag portfolio with a chocolate-coated toffee popcorn product, in a bid to burst into the UK’s rattling £42m (€52.46m) popcorn market.
Reports of my death have been greatly exaggerated, quipped Mark Twain. Predictions of the demise of Cadbury following the approval of Kraft’s offer are premature and are flawed by knee-jerk anti-Americanism.
Cadbury CEO Todd Stitzer told a fair trade conference in London on Thursday that taking away its “principled capitalism” would destroy Cadbury’s appeal, according to the UK’s Guardian newspaper.
Cadbury has given a confident presentation of its stand-alone strategy in the midst of speculation that the company is unlikely to hold onto its independence following Kraft’s failed take-over bid.
Kraft Foods has defended its valuation of the Cadbury business and insisted that it remains the most logical buyer for the UK confectionery manufacturer.
Kraft Foods has confirmed it has had an initial takeover bid for Cadbury rejected but said it intends to work towards a deal that would create a $50bn food industry powerhouse.
The world's number one confectionery group ups the stakes in the
gum war with the launch of Trident Sweet Kicks, a mint-flavoured
gum with a chocolate-flavoured liquid centre.
While most consumers agree that ethically-sourced cocoa is no bad
thing, an ever increasing number of different schemes risks
muddying the issue and puzzling chocolate fans.
Global confectionery giant Cadbury has stepped up its
microbiological surveillance by adopting the Pathatrix pathogen
testing system, according to its creator.
Niche markets offer the UK company better profit opportunities than
the traditional chocolate and sweets sectors, according to a
Euromonitor report on Cadbury's strategy.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
UK snack maker Kitchen Range Foods has launched a new range of
individually packaged chocolate doughnuts, created using the iconic
Cadbury confectionery brand.
Cadbury Schweppes has come under renewed criticism following a
regulatory finding that it did not adhere to EU safety measures at
its Herefordshire plant, where salmonella was discovered earlier
this year.
