Cadbury

Cadbury bursts into UK popcorn segment

Cadbury bursts into UK popcorn segment

By Kacey Culliney

Kraft-owned Cadbury has expanded its sharing bag portfolio with a chocolate-coated toffee popcorn product, in a bid to burst into the UK’s rattling £42m (€52.46m) popcorn market.

Cadbury slams Kraft bid and business model

Cadbury slams Kraft bid and business model

By Guy Montague-Jones

Cadbury has labelled Kraft “a low growth conglomerate” in a letter restating its rejection of the food giant’s £10.2bn ($16.7bn) takeover bid.

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