There will be a management shuffle once US cereal giant Post Holdings has concluded the £1.4bn ($1.76bn) deal for the UK’s 84-year-old cereal business the Weetabix Food Company.
Weetabix carton printing subsidiary Vibixa, which makes cardboard packaging in Cheltenham, UK, has announced plans to close its factory next year axing 105 jobs.
Alpen bars targeting busy professionals are the first Weetabix products to be formulated specifically for the Chinese market, following the UK company’s majority buy-out by Chinese conglomerate Bright Foods in 2012.
