British Wheat

The Union flag packaging will run across three Hovis Soft White brands from April to promote the shift back to British wheat

Hovis back to sourcing British wheat

By Kacey Culliney

Premier Foods has recommenced sourcing British wheat for its Hovis brand but cannot bring back its ‘100% British wheat’ pack claim due to continued uncertainty, it says.

Canada sets sights on UK wheat market as part of European trade expansion plans

Canadian wheat imports to UK up 50%

By Annie-Rose Harrison-Dunn

Poor UK harvests and a deregulation of Canada’s grain market has meant that Canadian wheat sales to the UK have increased by 50%, but the UK industry says that need not mean a long term trend.

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