WK Kellogg Co CEO’s controversial suggestion of Frosted Flakes for dinner has triggered a fracas from all sectors. The breakfast cereal sector is also dealing with reports that its fortification of niacin (a common B vitamin) is more damaging than helpful...
Enzymedica has made its debut in the functional foods category with Fiber+ Cookies; Puratos’ latest innovation is a living sourdough made with regeneratively farmed flour from UK-based Wildfarmed and Cheerios is reminding people to take care of their...
The introduction of Eat Your Mouth Off aligns with WK Kellogg Co’s strategy to diversify its portfolio in response to shifting consumer preferences – particularly the new fringe generation – towards plant-based, but still protein-heavy, better-for-you...
WK Kellogg – the cereal-focused spinoff of Kellogg’s – is in line for a slew of financial incentives from Michigan state, which will help the company retain hundreds of jobs in Battle Creek.
The Kellogg Company has split into two separate, publicly traded companies - WK Kellogg Co and Kellanova - effectively to ‘create substantial value for shareowners’, however, shares of both fell in their first day of trading after the separation.
General Mills eked out low single-digit sales gains in the first quarter thanks in part to higher prices pushed through late in fiscal 2023 to offset inflation, but the gains cost the company volume and market share as consumers become “increasingly cautious,”...
Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.
Despite huge strides made by UK cereal sector to reduce sugars, the health watchdog has found that many dressed up in child-appealing packaging still contain ‘excessive amounts’.
The Cheez-It, Frosted Flakes and ‘Together with Pride’ cereal maker - which is on track to complete the split into Kellanova and WK Kellogg Co during Q42023 - has been accused of ‘woke’ workplace diversity policies that are unlawful and for ‘sexualising’...
The breakfast cereal giant has joined forces with one of the largest chocolate manufacturers in the world to launch Kellogg’s Hershey’s Chocos on the Indian market.
Frosties’ frontman Tony the Tiger is stepping back from the breakfast cereal giant’s mini multipacks will be replaced with more boxes of Coco Pops and Corn Flakes, deemed to be healthier options.
The hip-hop stars have partnered with Post Consumer Brands to launch a new line under its Snoop Cereal brand, with some of the profits going to support vulnerable families and communities.
It’s Skinny Pasta is reinventing an Italian favourite; Oppo Brothers contends ice cream not only can be eaten in the colder months, but should be; and Jackandbeyond analysed the most viral ways we can use up pumpkin scraps after Halloween – with an estimated...
Hot on the heels of its High Court loss against the UK government – challenging the nutritional value of breakfast cereals with milk – the Frosted Flakes and Froot Loops maker has released a first-ever cereal innovation with milk already added in.
Fairlife – the Coca-Cola Company’s latest billion dollar retail brand – has [unintentionally?] underscored the argument Kellogg Company presented to the High Court in April over the UK government’s HFSS regulations: that consumers drink milk with their...
While some industry players are reining in spending to build-up reserves in case of a recession, General Mills is taking the opposite tack – choosing to double down on investments and explore acquisitions that could help it stay ahead of the competition...
Kellogg’s has provisionally agreed to a five-year deal with the Bakery, Confectionary, Tobacco Workers and Grain Millers International (BCTGM) Union that will finally see 1,400 cereal plant strikers return to work.
Unite said engineers at Weetabix’s Northhamptonshire plants are doubling their efforts to express their dissatisfaction over the company’s fire and rehire tactics.
Parle Products has extended its popular Hide & Seek brand with a breakfast cereal designed to provide an affordable and energising get-up-an-go breakfast for all age groups.
The on-pack promotion – introduced last year – has been brought back to specifically mark the return to school. This year, it is also being extended to older consumers to allow them to get engage on a personal level with their morning bowl of Crunchy...
Little Debbie is celebrating the 60th anniversary of its iconic Oatmeal Crème Pie with a breakfast cereal offering, developed in collaboration with the Kellogg Company.
To mark Spirit Day (October 17), the breakfast cereal giant, its employees and brands joined millions of consumers in ‘going purple’ to support the LGBTQ youth community – in the largest and most visible anti-bullying campaign in the world.
The animated silver screen has some of the finest pedigree of villainous, swashbuckling and adorable characters – from Cruella De Vil to Star Wars’ BB8 to the inimitable Minions – enticing on board some of the major breakfast cereal and snack producers.
This month, BakeryandSnacks has scoured the shelves to find products that celebrate spring, with its cornucopia of vibrant colors and tastes, and lighter, healthier eating.
General Mills’ plans to roll out a new cereal made from Kernza across the US have stalled. However, instead of crying over spilt milk, the company has put a new spin on marketing climate beneficial foods.
Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
Kellogg's has revamped the packaging design of its iconic breakfast cereal brands across its European portfolio, which put the 'naturalness' of the cereal and the company's ‘heritage’ centre stage.
Kellogg’s India has launched three new variants of cornflakes — thandai badam, kesar pista badam and rose badam — to bring ‘authentic Indian flavors’ into breakfast bowls.
Post Consumer Brands – which produces breakfast cereals like Honey Bunches of Oats and Post Pebbles – has teamed up with the Twinkie and Ding Dongs maker to create two dessert-inspired cereals.
From an ingenious vessel created to appeal to consumers who want to eat cereal on the go, to a new lineup of healthy yogurt and cheese snacks for kids from PepsiCo and the launch of Party Milkshake biscuits from Fox’s, BakeryandSnacks has scoured the...
Everyone loves a good snack, and while the slant has definitely skewed towards healthier options that offer nutritional benefits, the salty snack sector still remains king.
Pop culture consumer products company Funko is disrupting the breakfast cereal sector by creating short-term demand for sought-after collector’s items.
From American-style layered caked mixes, to minature donuts inspired by a Kellogg's cereal and clean label, whole grain snack bars, BakeryandSnacks has scoured the shelves to see what's new.
Cereal giant Kellogg’s has announced it has improved the packaging seals on its cereal bags, after a Singapore consumer found insects in several packs of Special K.
The Minneapolis, US-headquartered food giant is counting on a swathe of new products – ranging from cereals to power bars – to boost growth in the coming year.
Specialist ingredients supplier John Morley Foods has signed an agreement with OptiBiotix Health to exclusively manufacture and supply muesli breakfast products containing OptiBiotix’s SlimBiome weight management technology for the UK market.
Hindustan Unilever (HUL) plans to launch a raft of South Asian breakfast options to capitalize on the Indian consumer’s growing demand for more traditional products.
Calbee has entered China’s brick-and-mortar retailers with its fruit cereal brand Frugra, as the company’s CEO Akira Matsumoto hopes the country will contribute one-third of Calbee’s international sales by 2020.
The Battle Creek-based cereal giant responded to demands from consumers who still want a sugary hit first thing in the morning in an effort to boost its sagging ‘morning foods’ business.
A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day. According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.
Cereal Partners Worldwide, a joint venture between General Mills and Nestlé, has announced it will further reduce the sugar content in its Nestlé-branded cereals in the UK over the next year.
