Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
The Kellogg Company is pushing its updated research compendium spanning scientific research that plugs the health benefits of cereals as a breakfast choice.
Cereal manufacturer Kellogg has distanced itself from the row over the dismissal of workers at one of its major clients after the union Unite targeted the firm in a bid to draw attention to the dispute.
The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).
UK consumer advocates Which?, evaluating sugar levels in breakfast cereals, claim manufacturers need to better inform busy parents and other consumers about the ingredients in their cereals, claiming that traffic light labelling is the most blatant way...
Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.
Bakery and cereals account for almost 23 per cent of the global functional foods market with sales worth $5.5bn between 2006 and 2010, claims Leatherhead Food Research; And heart health is the leading claim in the sector.
Sluggish demand for breakfast cereals in the US market has been noted by a UBS Securities research report, citing fewer new product innovations as a contributing factor.
UK media watchdog Ofcom has rejected complaints from cereal food giants Nestlé and Kellogg’s that they were treated unfairly by the Channel 4 programme What’s in Your Breakfast?
New product development and reformulation of Kellogg’s existing offering will be the focus of new R&D collaborative project between Ajinomoto and Kellogg’s.
Pressure to ensure customer taste preferences are continually met for leading breakfast cereal brands is a hindrance to achieving minimal salt levels, and an sector wide push is required to achieve this objective, claims Kellogg.
Consumers should stick to the facts and look beyond the hype in terms of the salt and sugar content of cereals, claims Kellogg’s as UK cereal manufacturers are taken to task in a Channel 4 programme.
Driven by consumer demand, formulators are cutting the sugar and salt content from a host of products for kids, but a recent cross-nation report that honed in on breakfast cereals for children suggests more work is required, particularly in the US.
Bakers and snack makers with healthy brands in their portfolio will boost consumer loyalty, confirms fresh figures from the latest league table of 500 UK superbrands.
A large number of global breakfast cereal manufacturers are failing
to take advantage of the potential for their products in markets
such as Eastern Europe and Asia, according to consumer analyst
Euromonitor.
Cereal giant Kellogg's has been told to change or ditch an advert
for one of its flagship brands after 19 complaints were made to an
advertising regulatory body.
The UK division of Cereal Partners Worldwide which produces Nestlé
cereal brands such as Shreddies, Cheerios and Fitnesse has
announced plans for expansion.
Kellogg has increased sales and profits in its first quarter
through clever pricing and strong marketing investment, helping the
firm to forge ahead in healthy snacks and beat off private label
competition in cereals, reports Chris...
Another cooker-extruder line from UK-based APV Baker is on its way
to South America to help a long-established family cereal company
increase its production as it strives to stay ahead of the leading
multinationals.
Despite repeated pledges to tackle the problem, many of the big
brand breakfast cereals on supermarket shelves in the UK still
contain excessive levels of sugar, salt and fat, according to new
research from the Consumers' Association...
