Breakfast Cereal

Can oatmeal save the cereal industry from slumping sales?

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

By Elizabeth Crawford

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.

Healthy cereals could help category grow modestly in 5 years

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

By Elizabeth Crawford

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey Culliney

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Lynn Dornblaser & David Jago - directors of innovation and insight, Mintel

Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors

Crunch time: Is breakfast cereal doomed to sink?

By Kacey Culliney

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?

Cereal makers should consider incorporating black grains into products in China because of the health connotations, Datamonitor Consumer says

Digging into innovation & NPD with Datamonitor consumer

Black cereal: How to make a splash in China

By Kacey Culliney

Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.

Yogurt and cereal marry well together because both products are considered inherently healthy, says Mintel's head of innovation and insight

Yogurt and cereal: The new snap, crackle and pop?

By Kacey Culliney

Kellogg Australia reckons there’s a new breakfast cereal trend afloat as consumers replace traditional milk with yogurt or fruit juice, but Mintel’s innovation head says this is nothing new.

Porridge is going trendy by appealing to a younger audience

Porridge goes trendy as top breakfast choice

By Mike Stones

Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.

Kellogg shuns 30% sugar cap proposal for UK cereals

Kellogg shuns "silver bullet" 30% UK cereals sugar cap

By Oliver Nieburg

Cereal giant Kellogg has said that parents should make cereal choices for children and not government in rejecting what it calls a "silver bullet" proposal for a 30% sugar limit on cereals in the UK.

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