To mark Spirit Day (October 17), the breakfast cereal giant, its employees and brands joined millions of consumers in ‘going purple’ to support the LGBTQ youth community – in the largest and most visible anti-bullying campaign in the world.
The animated silver screen has some of the finest pedigree of villainous, swashbuckling and adorable characters – from Cruella De Vil to Star Wars’ BB8 to the inimitable Minions – enticing on board some of the major breakfast cereal and snack producers.
General Mills’ plans to roll out a new cereal made from Kernza across the US have stalled. However, instead of crying over spilt milk, the company has put a new spin on marketing climate beneficial foods.
From an ingenious vessel created to appeal to consumers who want to eat cereal on the go, to a new lineup of healthy yogurt and cheese snacks for kids from PepsiCo and the launch of Party Milkshake biscuits from Fox’s, BakeryandSnacks has scoured the...