Brand

Thinking outside the box

Thinking outside the box

Arm & Hammer baking soda is available for the first time in a
large-format resealable bag. The packaging, designed by global
packaging firm Zip-Pak, features an easy-to-use resealable zipper
that helps keep large quantities of...

One-Shot restructures

One-Shot restructures

The success of the One-Shot brand of single portion ice cream
dispensing has led the inventor, UK-based McGill Technology, to
restructure its group operations in order to handle the continued
growth of its product range.

Boost for Bites

Boost for Bites

Thai Bites, the rice cracker snack from Jacob's, is to benefit from
a major advertising and promotional campaign in 2003, with the
company setting aside £4.5 million to help push the brand into the
top spot in the cracker...

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