A belief that matching branded products are designed to work 'uniquely well together' means most consumers prefer to purchase matching branded foods, especially when those foods are to be consumed together, say researchers.
In a bid to stave off the competition from Nestle and other confectionery giants, Russian biscuit, cake and jelly maker Slavyanka has engaged a UK agency to revitalize its packaging and get more shelf space for its brands.
Duvel Moortgat, the Belgian brewing group, has sold its fruit juice
operation Freya's Deli Fruit to compatriot Konings for an
undisclosed sum, a move precipitated by the need for urgent
investment in the company.
TUC, one of Britain's best known snack brands is to be given a
makeover, with a new pack and new formulation aimed at raising the
brand's profile and attracting new consumers. A new line extension,
TUC Sandwich Multipack,...
Superfos has initiated an extensive branding campaign to
communicate the company's new profile as a leading packaging
manufacturer in Europe, following a restructuring from an
industrial conglomerate into a dedicated packaging...