Brand Management

BakeMark has added Best Brand's extensive portfolio of bakery ingredients to its own basket of speciality products. Pic: BakeMark

BakeMark acquires Best Brands

By Gill Hyslop

US bakery business BakeMark has acquired Best Brands from CSM Bakery Solutions for an undisclosed sum.

If Bright Food does acquire Weetabix in full it will inherit a 'stable of established international brands' and branding knowledge, says China Market Research (CMR) analyst

If Bright Food takes over Weetabix...

By Kacey Culliney

Bright Food will need to protect Weetabix’s UK brand heritage should speculation of a full buyout come true, says a China-based analyst.

Food brand owners like ConAgra will land at PACK EXPO for innovation ideas.

Food brands brainstorm at PACK EXPO

By Jenni Spinner

The Innovation Discovery program at PACK EXPO Las Vegas 2013 gives food brand owners a chance to tap into business-building ideas.