Blueberry appears to be booming as an on-trend ingredient across Asia, with the number of new product launches soaring in everything from sauces to pizza.
Due to its longstanding association with wellbeing and strong consumer awareness, Firmenich forecasts that 'classic blueberry' will be the flavor of the year for 2020 as consumers rediscover its versatility.
Fruits have their day with Cheerios, tortilla chips get a makeover and chocolate pretzels become part of a full-fledged snack mix: Our roundup of what's new on the shelf this spring.