Bakery giant Betty Crocker is marking its upcoming 100-year anniversary in the Middle East with NPD in its cake mix range and a shift to gender neutral marketing and messaging that has won multiple awards in the region
General Mills posted a 21% rise in Q4 sales, driven by the burst of in-home eating and baking caused by the lockdown to contain the spread of coronavirus
The Minneapolis, US-headquartered food giant is counting on a swathe of new products – ranging from cereals to power bars – to boost growth in the coming year.
The Betty Crocker maker reported a better-than-expected fourth-quarter profit, but also announced it was axing 625 jobs to reduce costs amid slowing sales of its bakery and yogurt products.
A recall of millions of pounds of General Mills flour has now impacted US baking mix supplier Rabbit Creek Products – which has recalled more than 150 SKUs.
General Mills’ iconic home-cooking brand Betty Crocker is supporting same-sex marriages - a risky but smart move for an essentially conservative brand, an analyst says.