Cama North America is debuting its next evolution of its augmented reality (AR) tech at this year’s IBIE (International Baking Industry Exposition), to be held in Las Vegas, US, from 17-21 September.
The digitalisation of technology has brought about a real change in civilisation, just as the invention of printing in the mid-15th century. Today, no one is surprised to receive a pizza at home 25 minutes after spending two minutes on their smartphone....
Didier Sourisseau, president of Crown Europe, looks at how metal packaging is embracing the Internet of Things (IoT), bringing a wealth of new benefits to snack brands and consumers alike.
Constantia Flexibles has partnered with Wikitude to launch ‘Constantia Interactive’, augmented reality (AR) packaging, with plans to expand into the ‘Interactive Packaging’ market.
Nestlé is rolling out a 3D animated game to its cereal boxes in 53 countries around the world, following the success of the initial launch in France two years ago.
Smart packaging is a growing marketing tool and next week Nestlé cereal boxes sold in France will have an integrated 3D animation function that encourages consumers to log onto brand websites.
