CAGNY Conference 2016 Second time lucky? General Mills takes Annie's back into cereals market 17-Feb-2016 By Vince Bamford General Mills is extending its Annie’s range into the cereals market – four years after the brand ended its first foray into the highly competitive category.
General Mills acquires ethical meat snacks brand Epic Provisions 06-Jan-2016 By Vince Bamford General Mills has acquired Texas-based meat snacks manufacturer Epic Provisions less than three years after it was founded.
Annie’s appeal? It’s recession-proof for General Mills, says consultant 29-Sep-2014 By Kacey Culliney General Mills will succeed with Annie’s because the kids’ organic sector is brimming with promise and recession-proof, says a consultant.