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Bakery news in brief

Bakery news in brief

By Catherine Boal

UK bakery and snack chain Greggs is investing in new facilities on
the back of a recently-launched national marketing campaign
designed to further the company's market position.

Cracking commercial, Gromit!

Cracking commercial, Gromit!

Crackers have traditionally had a loyal following in the UK, mainly
as an accompaniment to cheese. But producers are now trying to
attract new consumers, not only through diversifying their product
offering but also through raising...

Pushing penguins

Pushing penguins

A major advertising and sponsorship package for the Penguin range
of biscuits, including a TV ad for the new Chukka sub-brand, kicked
off this week in the UK.