Loop, a division of TerraCycle, is adapting traditional reusability models to modern consumption habits. The aim is to eliminate the concept of waste, Clemence Schmid, general manager, Loop Global, tells FoodNavigator.
Aligned to its pledge to transition 100% of its packaging to reusable, recyclable or compostable material by the end of 2025, the breakfast cereal giant will be trialling a fully recyclable paper liner for its Corn Flakes cereals next year.
The Battle Creek, Michigan-headquartered cereal giant is surging forward with its aim to fully convert to reusable, recyclable or compostable packaging around the world by 2025.