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      <image:caption><![CDATA[Michelin-starred chef Miguel Carretero collaborated with PepsiCo on the menu for Pilla Tortilla, the Lay’s-branded restaurant concept launched in Madrid.]]></image:caption>
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      <image:caption><![CDATA[Two spin-offs, two sales: the Kellogg breakup ultimately reshaped ownership rather than just strategy.]]></image:caption>
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      <image:caption><![CDATA[Credit: Getty Images/Flashpop]]></image:caption>
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      <image:caption><![CDATA[One night, $7m ads and a lot of snacks – the Big Game is where brand strategy gets judged in real time.]]></image:caption>
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      <image:caption><![CDATA[A former Mars executive has been sentenced to more than five years in prison for a long-running fraud scheme.]]></image:caption>
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      <image:caption><![CDATA[Close-up of many protein bars on the shelf of a supermarket and a male buyer reaching the hand to take one]]></image:caption>
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      <image:caption><![CDATA[A year of upheaval for bakery and snacks, marked by regulatory crackdowns, supply shocks, health debates and some of the most eye-catching product launches the sector has seen in years.]]></image:caption>
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      <image:caption><![CDATA[Halloween at The White House.]]></image:caption>
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      <image:caption><![CDATA[The outcome of Mars’ bid for Pringles could be decided not in courtrooms, but on store shelves.]]></image:caption>
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      <image:caption><![CDATA[Bakers across Africa are under pressure to adapt supply chains as costs rise and climate strains ingredient availability.]]></image:caption>
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      <image:caption><![CDATA[Glyphosate is still widely sprayed on US grain fields but its legacy now extends from courtrooms to the bakery and breakfast aisle.]]></image:caption>
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    <loc>https://www.bakeryandsnacks.com/Article/2025/09/02/rfk-jrs-maha-puts-kelloggs-froot-loops-in-the-crosshairs/</loc>
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      <image:caption><![CDATA[Breakfast in chaos: even the cereal bowl can’t contain the fallout from MAHA’s crusade.]]></image:caption>
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      <image:caption><![CDATA[Texas AG Paxton argues that Mars has misled consumers by removing the dyes in Europe but keeping them in US products. Pic: Mars Wrigley]]></image:caption>
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    <loc>https://www.bakeryandsnacks.com/Article/2025/06/26/why-the-mars-kellanova-deal-passed-in-the-us-stalled-in-eu/</loc>
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      <image:caption><![CDATA[The Mars-Kellanova saga is a reminder that the same corporate marriage can look very different depending on where it’s being reviewed and who’s doing the reviewing.]]></image:caption>
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    <loc>https://www.bakeryandsnacks.com/Article/2025/06/26/mars-kellanova-deal-cleared-in-us-faces-eu-showdown/</loc>
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      <image:caption><![CDATA[The EU is concerned that both companies own 'must-have' brands - such as Pringles, Pop-Tarts, M&Ms and Twix - give them disproportionate leverage in retailer negotiations.]]></image:caption>
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    <loc>https://www.bakeryandsnacks.com/Article/2025/06/23/eu-probe-puts-36b-marskellanova-snack-deal-in-jeopardy/</loc>
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      <image:caption><![CDATA[The world’s biggest snack aisle mash-up might just be left sitting on the shelf.]]></image:caption>
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    <loc>https://www.bakeryandsnacks.com/Article/2025/06/17/best-new-snacks-for-summer-road-trips-2025/</loc>
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      <image:caption><![CDATA[Legal battles heat up as snack giants defend their brands in court.]]></image:caption>
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    <loc>https://www.bakeryandsnacks.com/Article/2025/05/22/snack-bakery-trends-innovation-sustainability-tech/</loc>
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    <loc>https://www.bakeryandsnacks.com/Article/2025/05/13/wk-kellogg-bets-on-spoons-to-revive-cereal-sales/</loc>
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      <image:caption><![CDATA[Will WK Kellogg's SPOONS framework make cereal cool again?]]></image:caption>
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  <url>
    <loc>https://www.bakeryandsnacks.com/Article/2025/03/20/ultra-processed-foods-why-nova-has-gotten-it-wrong/</loc>
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      <image:caption><![CDATA[Getty Images]]></image:caption>
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  <url>
    <loc>https://www.bakeryandsnacks.com/Article/2025/03/11/reinvention-or-acquisition-whats-next-for-wk-kellogg/</loc>
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      <image:caption><![CDATA[WKKF's mission is to work toward ‘the health, happiness and wellbeing of children, without discrimination as to race, creed or geographical distribution’]]></image:caption>
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  <url>
    <loc>https://www.bakeryandsnacks.com/Article/2025/02/07/kellanova-beats-q4-expectations/</loc>
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      <image:caption><![CDATA[Kellanova has beaten Q4 expectations]]></image:caption>
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  <url>
    <loc>https://www.bakeryandsnacks.com/Article/2019/10/30/Kellogg-skips-a-beat-after-Keebler-sale-but-snacks-sustain-third-quarter-sales/</loc>
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      <image:caption><![CDATA[Kellogg admitted it has work to do on its North American cereal segment, but CEO Steve Callihane expressed optimism in the company's renewed focus on snacks. Pic: Kellogg's]]></image:caption>
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    <loc>https://www.bakeryandsnacks.com/Article/2019/10/14/Kellogg-turns-classics-into-poppable-indulgent-treats-for-convenience-channel/</loc>
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      <image:caption><![CDATA[Iconic shapes have shrunk or been dunked, as Kellogg turns Pop-Tarts into a bite-sized snack and Rice Krispies Treats into a candy bar-esque snack. Pic: Kellogg Co.]]></image:caption>
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      <image:caption><![CDATA[Kellogg is selling its Keebler line, including Famous Amos and Murray's, to Ferrero. Pic: ©GettyImages/Joe Raedle]]></image:caption>
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      <image:caption><![CDATA[Andrew Burton / Staff / Getty Images]]></image:caption>
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