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    <loc>https://www.bakeryandsnacks.com/Article/2026/06/08/why-bowel-cancer-is-rising-despite-the-fibre-and-gut-health-boom/</loc>
    <lastmod>2026-06-08T16:22:45.992Z</lastmod>
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      <news:publication_date>2026-06-08T16:22:45.992Z</news:publication_date>
      <news:title><![CDATA[Fibremaxxing is trending, so why are bowel cancer rates still rising?]]></news:title>
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      <image:caption><![CDATA[Bowel cancer cases are rising among younger adults, even as consumer interest in fibre and gut health reaches new highs.]]></image:caption>
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