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    <loc>https://www.bakeryandsnacks.com/Article/2026/08/28/sports-sponsorship-risks-for-food-and-snack-brands/</loc>
    <lastmod>2026-08-28T08:24:45.98Z</lastmod>
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        <news:name>BakeryAndSnacks.com</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-08-28T08:24:45.98Z</news:publication_date>
      <news:title><![CDATA[Does sponsoring one team turn its rivals against your brand?]]></news:title>
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      <image:caption><![CDATA[Sports sponsorship can place food and snack brands at the heart of fan culture, but team rivalries can also influence consumer attitudes and purchasing decisions.]]></image:caption>
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