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    <loc>https://www.bakeryandsnacks.com/Article/2026/05/28/how-bakers-can-capitalise-on-frozen-bakery-growth-and-celebration-trends/</loc>
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      <news:publication_date>2026-05-28T08:02:00.64Z</news:publication_date>
      <news:title><![CDATA[Bake less, sell more: How bakers can capitalise on frozen bakery growth]]></news:title>
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      <image:caption><![CDATA[Dawn's Neon Lambeth Cake taps into growing demand for nostalgic, highly decorative celebration cakes designed to stand out on social media.]]></image:caption>
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