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    <loc>https://www.bakeryandsnacks.com/Article/2026/09/07/mcvities-snickers-and-cadbury-rethink-the-product-launch/</loc>
    <lastmod>2026-09-07T12:42:28.612Z</lastmod>
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      <news:publication_date>2026-09-07T12:42:28.612Z</news:publication_date>
      <news:title><![CDATA[McVitie’s, Snickers, Cadbury and Cheez-It turn snacks into something bigger]]></news:title>
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      <image:caption><![CDATA[Brands are turning everyday eating occasions into experiences designed to build participation, loyalty and conversation.]]></image:caption>
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