<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.bakeryandsnacks.com/Article/2026/04/13/walkers-coca-cola-drumstick-and-cadbury-lead-aprils-biggest-new-product-launches/</loc>
    <lastmod>2026-04-13T11:02:55.315Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>BakeryAndSnacks.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-04-13T11:02:55.315Z</news:publication_date>
      <news:title><![CDATA[Walker’s, Coca-Cola, Drumstick, Cadbury and Pepperidge Farm turn April into an activation playground]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.bakeryandsnacks.com/resizer/v2/WN7GIHQM6JD37EKGQ3PO6T4AJM.jpg?auth=e8984c7ebc919b924f381c87d3be1927a5c94fba26ae5ef7c85a7fbdf3eb30cf&amp;smart=true&amp;width=4096&amp;height=2160</image:loc>
      <image:caption><![CDATA[Big moments, bold partnerships and crowd-pulling activations are now at the heart of how brands bring new products to life.]]></image:caption>
    </image:image>
  </url>
</urlset>