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    <loc>https://www.bakeryandsnacks.com/Article/2026/10/26/heritage-brands-how-food-icons-can-innovate-without-losing-consumers/</loc>
    <lastmod>2026-10-26T08:52:17.308Z</lastmod>
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        <news:name>BakeryAndSnacks.com</news:name>
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      <news:publication_date>2026-10-26T08:52:17.308Z</news:publication_date>
      <news:title><![CDATA[How do you modernise a heritage brand without killing what made it famous?]]></news:title>
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      <image:caption><![CDATA[Heritage food brands carry decades of consumer recognition, but staying relevant means knowing which familiar cues to protect and where there is room to innovate.]]></image:caption>
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