Health

Pic: National Honey Board

Beyond sweetness: The functionality of formulating with honey

By Gill Hyslop

The complex nature of honey provides countless benefits to bakeries in the form of functionalities such as binding and natural shelf life extension. But more importantly to today’s consumers, all of this functionality comes from an ingredient made by...

Nutrition bars can deliver on today's demands to help fuel consumers in the game of life. Pic: GettyImages/MurzikNata

Guest article

The low-down on great action-packed snacks for the everyday athlete

By Gill Hyslop

Nutrition bars offer the portable, ready-to-eat convenience and a high level of personalisation – like sustained energy, weight management and immune function support – that consumers are looking for, says Mike Medina, category marketing director, Specialised...

American two-time Paralympic triathlete, swimmer and former US Army officer Melissa Stockwell has teamed up with Nabisco to celebrate the upcoming Olympics.

Oreos, Chips Ahoy! and Ritz get into a sporting mood

By Gill Hyslop

With the Olympic Games around the corner, Nabisco – the official cookie and cracker sponsor of Team USA – is streaking towards the winning line with the release of limited edition products and the launch of the Togetherness Games sweepstakes.

Kamut Brand khorasan wheat is an ancient and organic grain that has proven to add functional properties to baked goods. Pic: GettyImages/R. Tsubin

Kamut pushes the beach body-ready message

By Gill Hyslop

With the pandemic resulting in weight gain for many, Kamut International is taking the opportunity to highlight the benefits that its khorasan wheat can add.

Pic: Glanbia Nutritionals

Guest article

Snacking trends and beyond

By Gill Hyslop

The pandemic has impacted where individuals snack, but the occasion has continued to thrive at home, with many reverting to it more often. Tara Bane, EMEA marketing manager at Glanbia Nutritionals looks at the cultural shift throughout 2021.

The future of beauty is ... beige. Pic: AHDB

AHDB drills home the beauty of beige whole grains

By Gill Hyslop

The UK’s Agriculture and Horticulture Development Board (AHDB) has launched a consumer marketing campaign that features a striking piece of art made entirely from whole grains that run the gamut from 'brown' to 'ecru'.

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