Emerging Markets

Bimbo is the fifth most chosen food brand but global penetration is low, find Kantar World Panel

Bimbo: The not-so-global brand

By Kacey Culliney

Bimbo is a popular bakery brand that is in growth but global penetration remains fairly low outside Latin America, an expert says.

Lay's would be no. 5 most chosen FMCG brand if Walkers, Sabritas, Margarita and Elma Chips were included

Lay’s is no. 9 most chosen global FMCG brand

By Kacey Culliney

Frito-Lay’s flagship brand Lay’s has a global penetration of 26% and is the ninth most chosen fast-moving-consumer-goods (FMCG) brand in the world, according to Kantar World Panel.

The globe shares ideas on snacking prompting brand building opportunities, Euromonitor says

Snacking on global brand ideas with Euromonitor

The big eat: A shared global snack vision

By Kacey Culliney

A snack is a snack in every market making global brand building easier, a Euromonitor analyst says.

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