Diversification

“Women are not a niche market. Manufacturers should think about what nutrition they need and how to market it,” says Datamonitor new product analyst.

DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER

What do women want (from bread)?

By Annie Harrison-Dunn

Manufacturers should look to develop breads tailored to women’s nutritional needs, according to a Datamonitor researcher.

Warburtons has posted positive financial results despite difficult trading conditions

Warburtons’ offsets difficulties to secure growth

By Laurence Gibbons

Sales of wraps, sandwich thins and gluten-free products have helped Warburtons offset “difficult” trading conditions to increase turnover and operating profit in the 52 weeks to September 28 2013.

KP Snacks has 'recreated' a UK pub in Rio, not far from Copacabana beach, as part of its World Cup 2014 promotional efforts

KP Snacks bags on pub passion during World Cup

By Kacey CULLINEY

KP Snacks has gone pub-themed for the 2014 FIFA World Cup; recreating a local UK pub in Rio for the games and running a consumer competition fronted by celebrity pub landlord Al Murray.

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