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Manufacturers can win by communicating the backstory these ancient grains have, says Datamonitor

Ancient grains: Health versus history

By Kacey Culliney

The heritage and authenticity behind ancient grains is a key selling point that bakers should work hard to communicate, says Datamonitor.

Warburtons said the agreement underlined its commitment to growth and diversification

Warburtons acquires specialist bakery

By Laurence Gibbons

Britain’s leading bakery brand owner Warburtons has completed the purchase of speciality bread and pastry manufacturer Giles Foods, for an undisclosed sum.

Alex Mayfield asked the DH to look elsewhere to meet salt reduction targets

Plant bakers braced for more government salt reduction demands

By Gary Scattergood

Bread bakers should be prepared to face further reductions in salt levels when new limits are set by the Department of Health (DH) later this year – despite hitting their 2012 targets and reducing levels by 40% over the past decade.

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