Imagine – a range of kiddies snacks that provide ‘a good source of protein and calcium’ – has embarked on a three-year partnership with No Kid Hungry, a national campaign to fight childhood hunger in America.
The PepsiCo-owned Frito-Lay brand is featuring 31 US consumers – many of whom work with advocacy groups or regularly volunteer in their communities – and their stories on its bags of ‘Smiles’ potato chips.
US pork rind snack producer Evans Food Group has been acquired by Highlander Partners through its newly-formed food platform Benestar Brands, which is to be headed by Carl E. Lee, former CEO of Snyder’s-Lance.
Lenny & Larry’s has hit the airwaves with three commercials focused on the taste and nutritional value of its protein- and fiber-packed snacks – its first national ad campaign since the brand's 1993 launch.
According to Bell Flavors & Fragrances, the exploration of new taste sensations has always been in high demand throughout history – it’s just become more imperative to innovative in order to captivate today’s consumer’s palate.
A new study by American researchers backs up an open request by Scott Gottlieb – then US Food and Drug Administration (FDA) commissioner – last year for feedback on mandating warning labels for sesame.