GoodMills Innovation has launched a wheat germ concentrate that has added health benefits, allowing bakery and snack producers to capitalise on consumer demand for holistic wellbeing.
The multinational snack producer partnered with NextGen insights agency Join the Dots I InSites Consulting and virtual reality (VR) market researcher Gorilla in the room to understand how shelf-ready packaging and merchandising impacts shopper behaviour,...
Purely Plantain is coming out of #lockdown with a cash injection from Scott Livingston at Westlab that will further elevate its position within the sustainable snacking fraternity.
Sensient Flavors has published its latest ‘Trends to Taste’ flavour collection depicting current factors affecting consumers’ mindset and behaviour to provide inspiration for on trend bakery and snack launches.
Krusteaz has launched Energizing Oat Bites Mix that require no baking; Nature’s Eats is rolling out a propriety almond flour; and UK bakery Patisserie Valerie has created a Thank You Cake for people to show their appreciation during these unprecedented...
India’s Epigamia – which is backed by Danone among others - has launched the country’s first branded plant-based yoghurt made with coconut milk as it seeks to transform the Indian dairy industry.
Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...
PepsiCo’s Lay’s has replicated the flavours of the Chef’s Specials from five iconic American restaurants, while Calbee has released 47 flavours, one for each prefecture of Japan.
We’ve scoured the four corners of the earth to bring you an exciting and exotic selection of treats – from South Korean, Kellogg’s has released a green onion-flavoured Chex cereal, Jammie Dodgers are again available in vegan variants in the UK and, across...
The big ad spender has reportedly joined the advertising boycott of Facebook, as organisers of the Stop Hate for Profit campaign group spread the call across the world.
The lead-up to the Fourth of July is historically the biggest week of the year for salty snacks in the States and PepsiCo's Frito-Lay anticipates sales to be on a par with previous years, despite the challenges around the coronavirus outbreak.
Kellogg’s gets Tony the Tiger and Toucan Sam into one box, Monkey stays true to the ABC of snacking, RIND applies it peel-powered’ formula to melons and Onesto Foods ups the ante of being mindful of the environment.
