Cereal & Cereal Bars

US choline-containing food supplements

EU health claim winner

Cross-Atlantic choline team banks on EU health claim conversion

By Shane Starling

US supplier Balchem has joined with Dutch firm Van Eeghen Functional Ingredients (VEFI) to develop the European choline foods and food supplements market, after the nutrient won three EU health claims in 2012.

Wheat use in feed still set to strain bakers and snack makers...

Commodity chats: With Rabobank

Wheat worries: Feed use could squeeze bakers

By Kacey Culliney

Use of wheat for feed should be lower than last year but will remain high and this could put more pressure on already tight supplies for the bakery and snacks industry, an analyst says.

Weetos are not a high fat, sugar or salt food, according to the FSA

ASA rejects Weetos advertising complaints

By Caroline Scott-Thomas

The UK’s Advertising Standards Agency (ASA) has rejected complaints that Weetos advertisements encourage poor nutritional habits and an unhealthy lifestyle for children.

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