Cakes & pastries

The most important thing for Twinkies is to get back on the shelf before innovation and line extensions, says marketing expert

Twinkies must innovate slowly, warns marketing expert

By Kacey Culliney

The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.

The BCTGM wants its workers to be employed by the new Hostess Brands owners

Baker’s union wants involvement in Hostess re-launch

By Kacey Culliney

The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) says its members should be a part of the newly launched Hostess Brands business given their expertise.

A gluten-free Twinkie variant or bite sized options would be a clever move, says analyst

Gluten-free Twinkies: A money-making move?

By Kacey Culliney

A gluten-free Twinkie would plug a market gap and hold huge appeal among US gluten-free consumers looking for indulgence and taste, says an analyst.

Stratum touts fat replacement benefits of kiwifruit paste ingredient

Stratum touts fat replacement benefits of kiwifruit paste ingredient

By Hank Schultz

Stratum Nutrition will be highlighting its ApuraGreen ingredient—a kiwi fruit paste functional food ingredient—at the upcoming IFT show.  The company will present application studies showing the ingredient’s effectiveness in replacing fat as well as extending...

Return of the Twinkie: Naughty but nice?

Return of the Twinkie: Naughty but nice?

By Elaine WATSON

Consumers, the marketers tell us, want healthier, more wholesome snacks with clean-labels and all-natural ingredients. So on paper, at least, the long-term prospects for Twinkies - returning to a store near you in a matter of days - might seem bleak.

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

New tumble mixer ensures better allergen control, says British Bakels

British Bakels $3.8m UK investment spells NPD

By Kacey Culliney

British Bakels will launch a range of new products after a £2.5m ($3.8m) investment in a two-phase expansion plan at a UK manufacturing site, its MD says.

Bimbo is the fifth most chosen food brand but global penetration is low, find Kantar World Panel

Bimbo: The not-so-global brand

By Kacey Culliney

Bimbo is a popular bakery brand that is in growth but global penetration remains fairly low outside Latin America, an expert says.

Manufacturers need to do more than just make health claims on pack, say analysts

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

The hunt for that ‘added extra’: Pushing beyond a health claim

By Kacey Culliney

The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that purchase?

Australian researchers spent five years developing the high fructan barley grain

High fructan barley holds wholegrain promise, says CSIRO

By Kacey Culliney

A barley variety high in fructans and positively linked to improved gut health holds promise for wholegrain foods, according to the Commonwealth Scientific and Industrial Research Organization (CSIRO).

New owners need to move quickly or risk being 'out of sight, out of mind' says Hudak

THE BANKRUPTCY THAT ROCKED THE MARKET

Hostess sales tot up $860m

By Kacey Culliney

Hostess Brands has closed all asset sales and pulled in $860m; a figure a little less than the worth of the company but expected given the speed of the sell-offs, an analyst says.

Food-grade sorghum confirmed safe for celiac sufferers - backed with genetic and biochemical evidence

Sorghum is celiac-safe: Study

By Kacey Culliney

The cereal grain sorghum is a safe food for consumers with celiac disease and therefore ideal for gluten-free formulations, new research finds.

McKee Foods secures Drake’s portfolio as Hostess cancels auction

McKee Foods secures Drake’s portfolio as Hostess cancels auction

By Elaine WATSON

It’s too early to say when Devil Dogs and Ring Dings will be back on shelves, but they - and other brands in the Drake’s snack cake portfolio - will likely be produced in plants in Collegedale, Tennessee and Stuarts Draft, Virginia, says new owner McKee...

Take Twinkies into dollar stores, says analyst

How will new owners stage a Twinkies revival?

By Kacey Culliney

Apollo and Metropoulos will have to work hard to drive forward Hostess’ snack cake brands in a saturated market but dollar stores could hold promise, an analyst says.

Ikea cake recalled due to possible human waste contamination

Ikea cake recalled due to faecal contamination

By Joseph James Whitworth

Ikea has stopped the sale of two affected batches of chocolate and butterscotch almond cake over fears it might be  contaminated with fecal matter.

Cream fillings with palm oil need lower cooling temperatures, says SPX

Rethinking sandwich cream processing after trans fat removal

By Oliver Nieburg

Manufacturers must rethink production of sandwich creams for bakery fillings and biscuits after a trend to remove trans fatty acids and reduce saturated fatty acids has affected the consistency of the final product, according to equipment firm SPX.

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