Cakes & Pastries

Blackberry and apple muffin. Pic: Chaucer

Inclusions

Adding diversity to baked goods and snacks with inclusions

By Gill Hyslop

Inclusions have long been used to provide consumers with creative snacking experiences and are increasingly being used to add a nutritional and functional boost to keep up with the growing demand for healthier, clean label indulgences.

We've scoured the shelves to find the snacks that are worth shouting about. Pic: GettyImages/Deagreez

New product showcase 2020: Trendsetters of quarantine snacking

By Gill Hyslop

Snack food consumption has increased more than 8% since the beginning of the pandemic in March, according to NPD’s Snack Food Behaviours in Challenging Times study. Quarantine snacking habits have seen wide swings between quickly reaching for that guilty-but-comforting...

Whether baking it at home, ordering online or buying it at a bakery, it's definitely the week to indulge in cake. Pic: Nudge PR

Cake Week: ‘Romance is the icing, but love is the cake’

By Gill Hyslop

Renowned TV chef Julia Child couldn’t have penned the world’s passion for the soft, sweet, indulgent treat more aptly. BakeryandSnacks celebrates Cake Week (August 31-September 6) by examining what consumers really want when it comes to their favourite...

Get to know your customer through a digital loyalty scheme. Pic: GettyImages/Oleksandra Polishchuk

Guest article

Helping bakeries implement an effective loyalty scheme

By Gill Hyslop

Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...

Follow us

Products

View more

Webinars