As European consumers adopt healthier lifestyles, they include more high-protein foods in their eating habits. High protein cereals & bars are among the most popular protein source; it’s consumed by more than 1 in 3 Europeans*. Their growing interest in high-protein cereals suggests an opportunity for manufacturers.
Appeal to active lifestyle-loving consumers with:
- multi-role cereal snacks made with NUTRALYS® pea protein: tasty, protein-enriching, filling
- and a food that fits their agenda: healthy, sustainable and simple
Find out more in our concept sheet!
*Mintel, July 2017