Keep fresh and competitive - insights for industrial bread

Freshness is the number one priority for consumers when buying bread. In Europe, it accounts for the rising popularity of bake-off bread, in-store bakeries and bread vending machines. So how can the industrial baker stay competitive faced with this challenging trend? Hear Chris Brockman from Mintel Food & Drink on how the freshness trend is impacting Europe’s industrial bread market. Andy Flounders, application specialist at DuPont™ Danisco®, presents solutions for fresh-keeping bread.