Though no formal regulatory definition exists for “clean label,” consumer insights are helping to shape a proposed definition. This definition includes more than just the ingredients in the recipe. Food and beverage companies are using multiple front-of-pack positions to promote clean label offerings. As the number of new clean-label products launched around the world continues to rise, success depends upon understanding what consumers say about their priorities, intentions and preferences. Are the products in your clean-label portfolio aligned with what consumers say they wish to purchase? This likely differs by country and/or region. We will explore high-level consumer insights in this area.