Cake science is allowing major progress in extending the freshness and shelf life of packed cakes. Certain manufacturers are taking full advantage of this progress. What do they know that allows their cakes to retain freshness long after other cakes have staled? This exclusive white paper will take you through the fundamental concepts of cake science and the diverse challenges to longer shelf life. It elucidates the role of Acti-Fresh in effectively delaying the effects of staling. This Puratos white paper is required reading for every cake specialist seeking to optimize recipes and revenues.