Retail & Shopper Insights

A recent study shows that 73% of consumers are willing to pay more for a product with full transparent attributes.  Pic: Insight Label

Nielsen partners with Label Insight to boost CPG transparency

By Douglas Yu

The challenge of managing consumer packaged goods data has prompted two shopper data firms, Nielsen and Label Insight, to form an alliance to help manufacturers and retailers to make faster and more informed data-decisions to grow sales.

Photo: iStock

When it comes to grocery shopping, children have a lot of clout

By Adi Menayang

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.

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