Markets

'Parasite' has been a game-changer for Bonilla a La Vita's Patatas Fritas. Pic: Bonilla a La Vita

Brand licensing

Cameo role in ‘Parasite’ sees sales soar for a Spanish snack

By Gill Hyslop

The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.

NABIM's new campaign shows Brits just how 'easy peasy' baking at home can be. Pic: GettyImages/jacoblund

NABIM wants Britain to fall in love with baking again

By Gill Hyslop

With the home baking category in decline in the UK, the National Association of British and Irish Millers (NABIM) has launched its Easy Peasy Baking Campaign to encourage consumers to get baking.

Lesaffre has opened a Baking Centre in Côte d’Ivoire to support a growing customer base. Pic: Lesaffre

Lesaffre inaugurates first Baking Centre in Africa

By Gill Hyslop

Yeast and fermentation specialist Lesaffre has opened a Baking Center in Abidjan in Côte d’Ivoire – its first in Africa – designed to support its growing base of customers in this region.

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