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Get to know your customer through a digital loyalty scheme. Pic: GettyImages/Oleksandra Polishchuk

Guest article

Helping bakeries implement an effective loyalty scheme

By Gill Hyslop

Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...

Interest from organic companies in next year's ISM trade fair has risen, say organizers. Pic: ISM

ProSweets/ISM 2021

ISM 2021: Organic sweets & snacks set to steal the show

By Anthony Myers

Organic has been popular for years in the confectionery industry, but the coronavirus pandemic is contributing towards a boom in the sector, reflected by an increase in exhibitors at ISM.

The 1.1kg sliced Seeded Sourdough from Bertinet Bakery answers consumer demand for a bigger loaf. Pic: Bertinet Bakery

Lockdown turns sourdough into bottom line sensation for Bertinet Bakery

By Gill Hyslop

The Bath-based producer of natural, artisan sourdough breads has teamed up with the UK’s biggest network of milkmen to deliver its newly launched 1.1kg sliced Seeded Sourdough to over 500,000 homes across the country to capitalise on sourdough’s popularity...

Lebanon is expected to run out of bread in 2½ weeks. Pics: GettyImages/alefbet/Mo Semsem

New in brief

Humanitarian aid scrambles to circumvent Lebanon’s bread crisis

By Gill Hyslop

The head of the United Nations’ food agency said the beleaguered country – which is battling economic and political woes, the COVID-19 pandemic and a major blast that tore through its capital city – could run out of bread in about 2½ weeks.

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