Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
Booming consumer desire for GMO-free products has been the driving force behind Barbara’s efforts towards non-GMO certification, says its vice president of marketing.
General Mills’ iconic home-cooking brand Betty Crocker is supporting same-sex marriages - a risky but smart move for an essentially conservative brand, an analyst says.
Greggs has shelved plans to build a £30M frozen food factory, which had previously been hailed as key to expanding its business with supermarkets, as it targets a food to go strategy.
Kellogg has confirmed there will be further job cuts at its cereals factory in Memphis in the coming weeks as part of a round of layoffs first announced in April, but says the plant as a whole has a viable future.
Boulder Brands, the firm behind two of the biggest names in gluten-free, Udi’s and Glutino, is talking to one of America’s largest coffee chains, and one of its largest donut chains, about launching gluten-free bakery items.
Ready-to-eat cereals giant Post Holdings has moved into the active nutrition and supplements market with a $180m deal to acquire Premier Nutrition Corporation (PNC) - maker of Titan and Premier Protein bars and shakes, and Joint Juice (liquid supplements...
The Kellogg Company plans to pump big bucks into NPD that stretches the boundaries of traditional cereal in a bid to boost a tired and soft US market, its CEO says.
Investcorp has bought crisp firm Tyrrells today (August 1) for £100M in what represents a rare foray into the food and drink manufacturing sector for the self-styled alternative investment company.
Given the obesity epidemic and high rates of chronic disease in the US, consumers should replace convenience foods and snacks with cheaper options like fruit and vegetables, says the Center for Science in the Public Interest (CSPI).
Hostess Brands may develop new cake lines with added fiber, wholegrain or even gluten-free variants and it's not afraid of competition, its president says.
Bimbo Bakeries USA (BBU) will rise to the challenge of increased market competition following the re-entry of Hostess Brands last week, its president says.
A newly developed cereal high in protein and fiber but low in fat, salt and sugar has hit the market to tackle the global obesity epidemic, its developer ViSalus says.
EnWave has partnered with Lucid Capital Management, a holding company of ex-Brookside Foods' chairman, Hugh Wiebe, to sell Moon Cheese, dried cheese snack.
The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.
PepsiCo UK needs marketing muscle behind its new reduced fat Mighty Lights potato chip line if the product is to have any public health impact among kids, a nutrition policy expert says.
The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) says its members should be a part of the newly launched Hostess Brands business given their expertise.
2 Sisters Food Group has forged a licensing agreement with Premier Foods for the production, distribution, sales and marketing of its Hovis Breakfast Bakes range of breakfast biscuits.
Wholegrain has its benefits but there is nothing negative about eating white bread and it can be a valuable part of a healthy, balanced diet, says the director of the Federation of Bakers.
Consumers, the marketers tell us, want healthier, more wholesome snacks with clean-labels and all-natural ingredients. So on paper, at least, the long-term prospects for Twinkies - returning to a store near you in a matter of days - might seem bleak.
Georgia-based Flowers Foods has received the regulatory seal of approval for its $360m deal to acquire several bread brands and other assets from the business formerly known as Hostess Brands.
Industry has dedicated a lot of promotional efforts on wholemeal bread and this could have contributed to the slump in white bread, says the Federation of Bakers’ (FOB) director.
General Mills wanted to resonate better with young, diverse Lucky Charms consumers through its #LuckyToBe digital campaign which honored Pride month, its marketing manager says.
Weetabix-owned natural and organic cereal and snack firm Barbara’s says it can better target its niche consumer base with digital media efforts at a cheaper cost.
Israeli gluten-free specialists GreenLite are set to launch its new branded bread products to the US market next month, with a European roll out on the horizon too.
GrainCorp’s board of directors has recommended that its shareholders accept the A$3.4bn (US$3.16bn) takeover bid from Archer Daniel Midland in the absence of a superior offer.
The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation, cereal brands respond well in the market.
Snack makers need a better and more open discourse with NGOs and government about efforts made to improve the nutritional profile of their products, says the director general of the European Snacks Association.
A month after announcing a deal to buy baby food firm Plum Organics, Campbell Soup has unveiled plans to acquire Kelsen Group A/S, a Danish producer of baked snacks that has developed a significant presence in China.
A more open and proactive approach to collaboration between trade bodies will give the snack industry better access to education, information and government relations, says soon-to-be Snack Food Association (SFA) CEO.
Claims like low sodium, low fat and low calorie on snacks are decreasing which seems counterintuitive given action is being taken by manufacturers, said the director of innovation and insights at Mintel.
