Industry Voices

Brands that resonate happiness will win with today's consumers. Pic: GettyImages/fizkes

What makes consumers happy?

By Gill Hyslop

In a world gone mad, it’s more imperative than ever for brands to preserve the values and needs that are important to consumers.

Two Magpies knew it could raise funds in a short space of time from its best-seller. Pic: Two Magpies

The art of craft

Two Magpies raises dough for Ukraine

By Gill Hyslop

The artisan bakery group has joined businesses across the UK to raise funds to help with the humanitarian crisis in Ukraine.

Image: Getty/clubfoto

Salt campaigners take aim at meal deal snacks

By Oliver Morrison

Almost three quarters (70%) of snacks included in meal deals sold on the high street are dangerously high in saturated fat, salt and sugar (HFSS), complains new research from Action on Salt, with some contributing to a third of an adult’s maximum daily...

Entenmann's today produces 1 billion doughnuts annually. Pic: BBU

Remembering Charles Entenmann, builder of a baked goods empire

By Gill Hyslop

The master baker, entrepreneur, philanthropist and son of the founder of Entenmann’s – who help grow his family’s bakery into a powerhouse brand in the Grupo Bimbo stable – died in Key Largo, Florida, on 24 February 2022, aged 92.

Sainsbury's is overhauling its instore bakery model. Pic: GettyImages/andresr

Sainsbury’s to ‘simplify’ instore bakery service

By Gill Hyslop

The UK supermarket giant has announced plans to axe 200 cafes, end its hot food range in 34 stores and ‘re-evaluate’ its bakery counter setup in 54 stores – putting more than 2,000 jobs at risk.

Food Waste Action Week is designed to drive home the message to cut food waste by 50% by 2030. Pic: GettyImages/Mny-Jhee

Ramping up the bakery waste message

By Gill Hyslop

Food Waste Action Week (7-13 March 2022) was created by anti-food waste expert WRAP to help slice global food waste in half by 2030 through actionable change.

The FDF has launched a Skills Toolkit to help employers find the right staff. Pic: GettyImages/Wavebreakmedia

FDF helps producers to recruit next generation of workers

By Gill Hyslop

To mark National Apprenticeship Week, the Food and Drink Federation (FDF) has launched a Skills Toolkit, which gives producers access to resources and info to find jobseekers of all ages from every part of the UK.

Tall bakes, like this chocolate double barrel tall layered cake decorated with strawberries, will be all the rage this year. Pic: Daria Nipot

Trendspotting

2022 will be the year of the statement bake

By Gill Hyslop

Cake and desserts producer BBF Limited said cake trends this year will continue to be influenced by social media, with budding Brits bakers constantly deferring to celeb icons and influencers to create that blow away celebration cake.

The Real Bread Campaign claims sourdough is essentially ‘different’ to other baked goods and should be in a category of its own. Pic: GettyImages/pidjoe

Real Bread Campaign presents its case to Defra

By Gill Hyslop

The Campaign has ramped up its efforts to lobby for an Honest Crust Act to enforce loaf labelling and marketing legislation in the UK and has sent Defra its motivation outlining ‘the case for a legal definition of sourdough bread’.

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