BakeryandSnack Chat podcast: Fighting childhood hunger one small idea at a time

By Gill Hyslop contact

- Last updated on GMT

Related tags: MadeGood, allergy-friendly, childhood hunger, Un-wreck the Future

With a passion to ensure that kids across the globe have enough to eat, but also believing in their influence to change the state of play, allergen-free snack brand MadeGood has launched the Un-Wreck the Future campaign to inspire kids to take ownership of local initiatives.

Food insecurity has emerged as a significant concern during the pandemic, with experts saying that one in six children in North America under the age of 18 now face hunger on a daily basis.

Food insecurity has emerged as a significant concern during the pandemic, with experts saying that as many as 42 million Americans and 1.7 million Canadians being impacted. The younger generation is particularly at risk, with one in six children under the age of 18 facing hunger on a daily basis.

Making a difference

Believing that one idea at a time – no matter how small – will eventually change the playing field, Canadian snack producer MadeGood has launched a multi-channel international creative campaign to inspire kids across both countries to ‘un-wreck their future’ by getting involved in initiatives targeted to fight food insecurity.

The Ontario-based company is inviting young change-makers to take charge of the planet’s future with ‘out-there’ causes and events that will make an immediate difference within their community.

Open to youngsters 13 years or older, applicants must upload a short video to the campaign website, which details their efforts and outlines the impact the $125,000 in both cash and in-kind donations pledged by MadeGood will have to advance their cause. Deadline for submission is 30 September 2021.


Twenty-four activists – 12 in the US and 12 in Canada – will be selected to be part of the official Un-Wrecking Crew. Each will receive $1,000 of in-kind product to help support their organisation of choice. They also will be given the opportunity to get their message into the media, through a national public relations programme aimed to raise awareness of the current state of North America’s food insecurity issues.

Leading the charge

Inspiring ambassadors have also been engaged to lead the charge, including Sophie Bernstein, founder of VolunTEEN Nation and Grow Healthy; and founder of  Ian’s Giving Garden TIME’s Kid of the Year finalist Ian McKenna. Ambassadors are tasks to provide a call to action to the general public to get more involved at a local level to fight this social crisis.

We chat to MadeGood co-founder Nima Fotovat about his passion to do good and how youngsters can join his cause. In our podcast, we also delve into the changes he’s seen in the snack sector over the past year and how he expects the rest of 2021 to pan out.

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