PepsiCo Frito-Lay

Since its inception, the WSF has invested over $100m to help shape the lives of millions of girls and women excel in sports. Pic: GettyImages

Frito-Lay goes ‘all-in’ with women’s sports

By Gill Hyslop

The global snacking giant has expanded its ‘All-In with Frito-Lay’ initiative through a $400,000 contribution to the Women’s Sports Foundation (WSF), a US non-profit that expands access and opportunities for girls and women in sports.

Be sure to have Lay's on hand when Lionel Messi drops in for a surprise visit. Pic: PepsiCo Frito-Lay

Messi comes knocking to help Lay’s fans ‘fight to reach your dream’

By Gill Hyslop

The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand’s No Lay’s, No Game platform to the next level, starring in a new commercial – titled Messi Visits – to remind fans that watching football without Lay’s is unthinkable.

Rise: Stacy’s Pita Chips starts the year on a high note for women

Rise: Stacy’s Pita Chips starts the year on a high note for women

By Gill Hyslop

The female-founded snack brand – now a PepsiCo brand – furthers its legacy of empowering women entrepreneurs with a new cohort of Project winners and showcasing Rise – created in collaboration with Reese Witherspoon’s media company Hello Sunshine and...

PepsiCo is pumping in a major investment into is Ethiopian subsidiary Senselet Food Processing, which produces Sun Chips. Pic: PepsiCo

PepsiCo shines a brighter light on Ethiopian snack market

By Gill Hyslop

The Lay’s, Doritos and Cheetos snacking giant believes the East African country is an ‘important growth market’, putting money where its mouth is by investing ETB 2bn ($40m) in its Ethiopian subsidiary Senselet Food Processing, which produces the Sun...

Lay's has set up a hat trick of fun for fans of FIFA World Cup 2022. Pic: GettyImages/cynthzl

Frito-Lay kicks off FIFA World Cup campaign

By Gill Hyslop

North America’s largest food company is capitalising on one of the most popular sporting events around the globe with an interactive online fan experience and three limited-time varieties inspired by teams playing in the final – but best off all, a trip...

PepsiCo entered the Romanian market in 2004. Pic: GettyImages/omersukrugoksu

PepsiCo ramps up snacks capacity in Romania

By Gill Hyslop

PepsiCo is investing another $100m – on top of the $320m over the past decade – into Romania, to double the production capacity of its Popești-Leordeni snack plant.

Stacy's has issued a shout out for its next cohort of Stacy's Rise Project entrants. Pic: Stacy's

Stacy’s rises to the occasion to celebrate women of resilience

By Gill Hyslop

The PepsiCo Frito-Lay-owned brand is ramping up its legacy of championing women entrepreneurs with a short film created by acclaimed filmmaker Nisha Ganatra, featuring poetry by Rupi Kaur, to launch the 2022 Stacy’s Rise Project.

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