Kellogg has developed an interactive music mobile app with entertainment major Live Nation but the move will only be semi-interesting for consumers and considered a novelty, says an analyst.
Writing up an article on Kellogg’s World Food Day initiative yesterday, that age old question seemed to buzz through: is there really such a thing as a selfless good deed? And what about, dare we ask, on a corporate level?
Pringles' sweet crisp flavors will capitalize on the UK Christmas snack rush and a growing consumer curiosity for flavor experimentation, says analyst.
Kellogg cannot shirk its palm oil responsibility by deflecting attention to its supplier, says RAN following a statement from Kellogg calling for productive talks between its supplier Wilmar and the environmental group.
The Kellogg Company hopes its Asian partner Wilmar International can have a productive dialogue with the Rainforest Action Network (RAN) over issues surrounding its palm oil sourcing.
Pringles brand awareness is varied across Asia Pacific but commercial innovations like seasonal marketing and in-store promotions should deepen traction, Kellogg’s Asia Pacific president says.
THE BIG INTERVIEW: KELLOGG ASIA PACIFIC PRESIDENT – PART I
Kellogg is in a position to drive, shape and ultimately create a cereal category in Asia Pacific, and that’s exactly what it plans on doing, its regional president says.
A new report from Rainforest Action Network says food giants supporting "weak" and "diluted" Round Table on Sustainable Palm Oil (RSPO) standards or buying GreenPalm certificates are kidding themselves if they think this will save...
Kellogg has relocated its Asia Pacific headquarters to Singapore in a move set to strengthen its long-term growth ambitions, its regional president says.
Kellogg's says its new food science research and development facility in the Leuven Bio-Incubator in the Belgium will drive the company forward in terms of innovation and strengthen its existing ties with the European market.
Only 3% of Indians regard breakfast as an essential meal, nearly three-quarters do not eat an adequate breakfast each day and one in four skip it completely, according to a study sponsored by Kellogg’s.
A new survey has revealed that far from enjoying a traditional full English each morning, many Brits are skipping breakfast because they say they do not have enough time.
Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a marketing expert.
Kellogg has confirmed there will be further job cuts at its cereals factory in Memphis in the coming weeks as part of a round of layoffs first announced in April, but says the plant as a whole has a viable future.
The Roundtable on Sustainable Palm Oil (RSPO) is not in a position to monitor over 1,100 members from more than 60 countries, but it does take violations extremely seriously, its secretary general says.
The good news: Around 15% of global palm oil produced in the past year was certified by the Round Table on Sustainable Palm Oil (RSPO). The bad news: Only half of it earned a premium, which doesn’t sound like a great recipe for inspiring more producers...
Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly promoted high sugar products to children.
Kellogg has been hit with a deceptive advertising lawsuit over ‘made with real fruit’ claims on its Super Mario fruit snacks, three years after being rapped over the knuckles by an industry ad watchdog over similar claims on Pop Tarts.
Cereal majors Kellogg and Cereal Partners Worldwide (CPW) are reviewing the UK Department of Health’s (DoH) front-of-pack voluntary labeling scheme, but one nutrition policy expert says they will never sign.
US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an analyst.
Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium levels have risen or not changed, new findings show.
Kellogg has launched a breakfast biscuit range in France, Spain and Italy to cash in on consumer desires for ‘dunkable’, handheld breakfast options on the continent, it said.
The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop from the previously rejected settlement of $10.5m.
Only a handful of employees at Kellogg will be privy to the secret recipe of its newly formulated Special K brand for Europe as the cereal giant works to stave off mounting private label mimics.
Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.
On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food.
Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.
Only one in ten US consumers gets the recommended amount of fiber, but fibrous whole grain ready-to-eat (RTE) cereals can boost daily intake by around 14%, a new study finds.
Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast industry responses to its damning Behind the Brands report as ‘bland’ and ‘complacent’.
Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the report ‘s findings as “ridiculous”.
Kellogg has described its Special K Red Berries recall as “very small” as Bimbo Bakeries USA issues a broad voluntary recall on its core bread brands due to possible flexible wire contamination.
The Kellogg Company has issued a voluntary recall in the US on three sizes of its Special K Red Berries cereal packs due to the possible presence of glass fragments.
A US not-for-profit organisation has slammed the “murky issue” around potential risks of nanomaterial use and pledged to test products to assess their safety.
Kellogg is significantly outpacing the competition in the frozen food aisles, posting a 12.8% surge in sales the fourth quarter of 2012 and a 10.8% rise in the full year, revealed bosses on an earnings call this morning.
PepsiCo and Kellogg lead the global snacks market with Frito-Lay and Pringles, but who fares better in the realms of Facebook and why does this matter?
