After Premier Foods’ announced this week that it plans to up its spend on ‘power brands’ such as Hovis, Investec analyst Martin Deboo told BakeryAndSnacks.com that UK bread was a “terrible industry” to be in due to industry overcapacity.
Premier Foods CEO Michael Clarke says he is pursuing a strategy of 'category blur' to revive the company’s disappointing trading performance, as he announces new marketing ammunition for the bakery and snack ‘power brands’ central to the approach.
The £34.7M sale of Premier Foods’ four Irish brands, Chivers, Gateaux, McDonnells and the Erin licence, to the Boyne Valley Group underline worries about the food giant’s ability to generate cash, one leading analyst has warned.
Troubled food giant Premier Foods still has a mountain to climb despite ceo Michael Clarke’s decision to restructure the business and appoint two new managing director (mds), according to city analysts.
Premier foods will need to focus on revitalizing the likes of Hovis to drive growth, leveraging prominent trends such as health and nostalgia said Datamonitor, as the company posted pre-tax loss from continuing businesses of £98m, versus a profit of £42m...
Rank Hovis is to increase the price of flour by £89.37 per tonne, effective 6 September, Lawrence Watson, head of sales and marketing, revealed exclusively to our sister publication British Baker earlier this week.