Premier Foods

The Union flag packaging will run across three Hovis Soft White brands from April to promote the shift back to British wheat

Hovis back to sourcing British wheat

By Kacey CULLINEY

Premier Foods has recommenced sourcing British wheat for its Hovis brand but cannot bring back its ‘100% British wheat’ pack claim due to continued uncertainty, it says.

One down: Premier Foods' joint venture deal with the Gores Group will allow the business to focus on its seven remaining Power Brands, said Shore Capital

Mixed reaction to Premier Foods’ Hovis partnership with Gores

By Michael Stones

Premier Foods’ £87.5M joint venture with the US-based Gores Group has drawn a mixed reception from leading City analysts, as the manufacturer confirmed trading profit for the year ended December 31 would be in line with market expectations.

The revival of Hovis needs to happen within a broader balancing of the UK packaged bread market, says analyst

Can a US equity giant revive Hovis?

By Kacey CULLINEY

US Gores Group is allegedly in talks to buy out a stake of Premier Foods’ Hovis business and a city analyst has said that geography would not impact its ability to turn around the struggling brand.

Premier Foods' plan to seek a financial partner for its bread business has divided City opinion

Premier Foods tight-lipped on bread sale

By Michael Stones

Premier Foods is remaining tight-lipped about reports that the Mexican bakery Grupo Bimbo may acquire its troubled bread division, as the firm’s short-term prospects divided City opinion.

Canada sets sights on UK wheat market as part of European trade expansion plans

Canadian wheat imports to UK up 50%

By Annie-Rose Harrison-Dunn

Poor UK harvests and a deregulation of Canada’s grain market has meant that Canadian wheat sales to the UK have increased by 50%, but the UK industry says that need not mean a long term trend.

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