Premier Foods

Kingsmill, Warburtons and Hovis made the top 20 with white bread products, but every brand saw sales drop between 10-15%

IRI F&B DATA: Part I on bread

White bread chomps into UK top 20 F&B but sales plummet

By Kacey CULLINEY

Three major white bread brands have made it into the UK’s top 20 best-selling food and beverage list, according to IRI data, but every single one has seen sales plummet.

The Union flag packaging will run across three Hovis Soft White brands from April to promote the shift back to British wheat

Hovis back to sourcing British wheat

By Kacey CULLINEY

Premier Foods has recommenced sourcing British wheat for its Hovis brand but cannot bring back its ‘100% British wheat’ pack claim due to continued uncertainty, it says.

One down: Premier Foods' joint venture deal with the Gores Group will allow the business to focus on its seven remaining Power Brands, said Shore Capital

Mixed reaction to Premier Foods’ Hovis partnership with Gores

By Michael Stones

Premier Foods’ £87.5M joint venture with the US-based Gores Group has drawn a mixed reception from leading City analysts, as the manufacturer confirmed trading profit for the year ended December 31 would be in line with market expectations.

The revival of Hovis needs to happen within a broader balancing of the UK packaged bread market, says analyst

Can a US equity giant revive Hovis?

By Kacey CULLINEY

US Gores Group is allegedly in talks to buy out a stake of Premier Foods’ Hovis business and a city analyst has said that geography would not impact its ability to turn around the struggling brand.

Premier Foods' plan to seek a financial partner for its bread business has divided City opinion

Premier Foods tight-lipped on bread sale

By Michael Stones

Premier Foods is remaining tight-lipped about reports that the Mexican bakery Grupo Bimbo may acquire its troubled bread division, as the firm’s short-term prospects divided City opinion.

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